Symbol Mark

참 좋은 은행! IBK 기업은행
CI_AI 다운로드 CI jpg 다운로드

Color System

  • Main color1 Blue
  • Main color2 Sky Blue
  • Sub color Red

Symbolism in CI

The tilted square symbolizes a dynamic and progressive energy to escape from stagnation and move forward
  • It embodies the ‘Spirit of Dedication and Initiative’ found within Young Stewards of IBK.
The square interior is designed to graphically visualize IBK
  • It symbolizes the pledge of the Bank to bring a bright future to customers in the manner of the wings of a great bird opening in the sky.
  • The blue sky and clouds are motifs brought over from the best part of the Bank's former CI, and mean success, hope, and the future. They embody Creativity from Young Stewards of IBK.
‘I’ refers to customers
  • ‘I’ marks the Bank's shift in paradigm to serve customers, not as a third party but in the first person.
  • It symbolizes the corporate philosophy of IBK, to put customers first.
  • It marks the rebirth of the Bank as a distinctive financial institution devoted to the satisfaction and success of 48 million Koreans.
‘B’ symbolizes a great bird called ‘Win-Wing’ flying high in the sky and seeing far ‘Win-Wing’ (the wings in the symbol)
  • ‘Win’ embodies the Bank's pledge to be the ‘Wings for customer success’ and bring success, hope, and a bright future to customers.
  • ‘Wing’ embodies the Bank's pledge to prosper with customers as a leading global bank.
  • The red triangle located at the center of ‘Win-Wing’ refers to the exchanges between the Bank and its customers, development and progress, as well as Passion from Young Stewards of IBK.

Brand Slogan

‘A Truly Good Bank’
  • The IBK brand slogan symbolizes the values the Bank will provide and the responsibilities it will fulfill.
  • ‘A Truly Good Bank’ is the Bank's pledge to Korea, society, shareholders, customers, and employees that it will provide the best values and fulfill its responsibilities as their partner for success.
  • National Society
    Social pledge to contribute
    to the development of
    Korea and Korean society
    by fulfilling its responsibilities
    and missions as a strategic
    financial institution
    Pledge to shareholders
    to generate maximum
    profits through enhanced
    corporate values and
    seeking internal stability.
    Pledge to customers to
    fulfill dreams and hopes
    by offering the most
    value through premium
    products and services
    Pledge to employees
    to create the best
    workplace through field-
    oriented management